Lester’s 1534 Second Avenue New York City, NY 10021

1534 Second Avenue
New York City, NY 10021
(212) 734-9292


Open: Monday-Friday 10:00am-7:00pm/Saturday 10:00am-6:00pm/Sunday 11:00am-6:00pm

Five Locations in Manhattan, Brooklyn, Greenvale, Rye Brook and Westport, CT

I came across Lester’s, a clothing store for children’s, teens and adults when I was walking around the Upper East Side on ‘Day One Hundred & Four’ on my blog “MywalkinManhattan” when I walked this section of the Upper East Side. I saw crowds of school kids coming in and out of the store with their parents and stopped in for look.

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Don’t miss the children’s section

What I discovered was a store that almost sets the tone for what most people would think the Upper East Side teen might want for school, summer camp and casual wear. The store was stocked with all sorts of jeans, tops and shoes for the toddler to teens alike. There are Layette sets for infants and all sorts of accessories around the counters.

Even though the store marks itself as being trendy, I saw most of the clothing look more classic and items that did not go out of style by the next season. The latest styles often revisit older looks in clothing.

What I thought was nice was that they have a complete section for kids going to summer camp along with a registry to fill the orders of each child. You can even order customized stationary and bedding with name-labeling services, including free taping or sewing that is offered on site (Lester’s promotional).


Lester’s is a true neighborhood clothing store for the Upper East Side child

On the side of the store, there are even trendy looks for the ladies with blouses, skirts, jackets, slacks and jeans all beautifully displayed.

The Fall Fashions have hit the store in November 2019 and there are some interesting items at Lester’s. There are logoed tops from vendor Hot Candy that are pretty interesting all done in mute colors. There are colorful bottoms in red, black and grey that caught my eye. The Layette sets for babies are very nicely set up and I watched as one sales associate was personalizing it for a customer.

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Lester’s has many looks and styles

The prices vary by items by season. The styles and label’s also change season by season. The customer service at the store I have noticed is very personal and a lot of the salespeople know their customers by name.


History of Lester’s:

The company started in 1948 by Lester and Lillian Kronfeld on Avenue U in Brooklyn in a tiny 300 foot shop. The current owner, Barry Cohen, who is a nephew of the Kronfeld’s, along with partners currently own the store.

Mr Cohen said, “It was a neighborhood business stocked from floor to ceiling with brand name clothing at discount prices. The owners knew everyone by name. They used to hand deliver items to people’s homes. It was all about customer service.” (New York Family Magazine 2010)

The store’s Manhattan outpost opened in 1992, after the Kronfeld’s noticed that many of their customers grown children were moving from Brooklyn to the Upper East Side with their own families. (New York Family Magazine 2010)

Amado on 3rd 1322a Third Avenue Between East 76th & 77th Street New York, NY 10021

Amado on 3rd

1322a Third Avenue between East 76th & 77th Street

New York, NY  10021

(917) 965-2852


I love this quirky clothing store run by two women who are best described as ‘engaging’, Merri and Roberta. They will keep you laughing and welcomed in your visit to their store. I walked past the store when visiting the Upper East Side for my walking project, “MywalkinManhattan.com” and thought there window display was interesting (Please check the blogs on ‘Walking the Upper East Side’ more information on the store).

Amado on 3rd is a very unique clothing store, carrying brands both domestic and abroad that I have never seen before like Oui, a French company for cashmere sweaters. The clothes are fashion forward for both casual and professional  and are items the everyday woman could wear to the office or for an evening out on the town. It is trendy without being over the top. Items like nicely printed tops,  colorful geometric sweaters, multi-colored and dyed fur jackets and knit and cashmere hats. These designs you will never see in the department stores.

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Winter Knits and outfits at Amado on Third (plus refreshments)

The prices here aren’t cheap as a cashmere sweater will cost you between $200-$275, a dyed fox jacket around $600 and knit hats around $40 but the quality and materials match the price points. The clothes work almost as wearable art.

I have visited the store in the Spring, Summer and Fall and the clothes are unique in design and color as well as functionality. The clothes for all seasons at that Amado on 3rd carries can be worn both to the office and out for the evening, never losing their feminine appeal. Their clothes are dressy casual but still with that professional look. They are currently carrying a line by designer Joseph Ribkoff that was very impressive. Simple yet elegant.

During a recent visit to look over their Spring clothing lines, they have beautiful floral prints by Tizzie, that are bright, elegant and have beautiful floral motifs on them that would match with jeans and slacks alike. These come in both floral, geometric and solid colors and offer the most vibrant colors. A line of elegant tops by Petit Pois were also very wearable and had nice geometric patterns to them.

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One of Tizzie’s colorful blouses (may not be available now)

On recent visit to the store to look at their Summer clothing, they have an interesting and colorful line of blouses from Gretchen Scott that I have never seen in the department stores. Again the lines are colorful without begin gaudy and go great with a pair of slacks, a skirt or jeans.

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Gretchen Scott Blouse (may not be available now)

There is new transitional Fall clothing coming in that came in from a vendor called Kukon that were cotton tops with a gray colored motif on each of them. Very wearable with anything. The Fall clothing are now entering the store and there are many interesting sweaters and blouses coming into the store. Vendors being features are from Kokun, Cyrus, Tizzie ad Yah (not all lines are available at the same time.

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One of the new blouses by Tizzie

The store also has an interesting line of jewelry and accessories that you should check out. Every season there is something new to see. There is a very nice line of young girl’s dresses that are Torie Birch inspired and an interesting line of Japanese jeans stuffed with sequins on them in the shape of Bugs Bunny and other cartoon characters.

The best part of the store is the level of customer service you get from the ladies. It is excellent. They know their merchandise and who their customer is walking through the door. They can tell you how to put outfits together, what item might look nice on a certain woman and how to mix and match. They have extensive knowledge of the clothes they carry and will pull each piece off the rack and explain it to you. As one of the owners explained to me, “We buy for women like us who like youthful, elegant clothing that matches our lifestyle. There really is something for everyone here.”

Another aspect is the free food items to munch on when you are shopping. They might open a bottle of wine, have an assortment of cookies and fruit or cheese and crackers out for the customers to nibble on while they are looking around. On a recent trip I nibbled on a few jellied candies that the ladies put out. I thought that was a nice detail when shopping and a way of keeping the customer engaged.

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Keeping with the spirit of Halloween the fun and original displays at Amado on Third

They also don’t forget the furry four-legged customers who come into the store with treats for dogs and a water dish outside the store. They also had a small mirror outside during the warm months for the dogs to admire themselves. These are those interesting touches that most stores don’t offer.

For Men, they have an interesting line of colorful socks which are now all the trend for $15.00 in all patterns and styles.

The Winter merchandise is just coming in and there are many printed scarfs and fringed printed gloves that will go with any look.

So if you are looking for the unique piece of clothing, jewelry or accessory that you might not find in boutiques and department stores around New York City, start at Amado on 3rd and let the ladies help you make a selection. If anything, you can still indulge in a cookie while you are walking around the store.

This is shopping made interesting.

*The author wants to thank Roberta for supplying extra pictures of the shop for the blog. It shows the true spirit of the store.