On November 30th, 2019, small businesses all over Main Streets and Downtown’s all over the country celebrated the Ninth Anniversary of “Small Business Saturday”, a shopping day dedicated to individual and small business owners.
Harbs on the Upper East Side of Manhattan
My blog. LittleShoponMainStreet@Wordpress.com honors those business owners first in New York City and now all over the Eastern Seaboard whose business owners offering interesting one of kind merchandise, unique merchandising design and placement of their goods and interesting window displays that showcase their stores.
Amado on Third on the Upper East Side of Manhattan at Halloween
Each store featured in this blog showcases the store’s individuality of the owner and the excellent customer service you will receive when you walk in. The in-personality of the big department stores demoans their failure but I think it is just corporate America answering what they think customers want. I think interesting displays and personal service still play a big roll in retailing and when you provide these things with fair prices, you will be amazed how successful they are to the customer.
Recently added Bark in Jacksonville, Florida
I still prefer to give my business to individual shop owners any way that I can and in Hasbrouck Heights, NJ where I live, I visit each merchant for what I am looking for before I hit the big stores first. It may be a bit more money but this is how we support our communities.
Young Fashions in Hasbrouck Heights, New Jersey
The History of Small Business Saturday:
Small Business Saturday started in November 2010 as a campaign from American Express to help local businesses that were hit by the recession of 2008 that continued on for another two years. The goal was to allow small business owners to find a niche between Black Friday and Cyber Monday where deep discounts were available to customers.
When the promotion was launched, American Express offered cardholders a $25.00 statement credit for shopping at small retailers on that day. Now that the program has been adopted and promoted by the government, by 2015 the company stopped offering this incentive but the company proved their point in people promoting their small community businesses.
Colorate in Beacon, New York
History of Small Business Saturday via American Express:
In 2010, American Express sponsored and trademarked the term Small Business Saturday and then created a Facebook page and promoted the event with national advertising. As part of the 2010 promotion, the first 10,000 small business owners who signed up to participate received $100 worth of free Facebook advertising and the first 200,000 American Express cardholders who pledged to use their credit cards on Small Business Saturday to support small businesses received a $25.00 credit.
Books of Wonder on the Upper West Side of Manhattan
By 2013, American Express added the promotion and term “Shop Small” in its promotions and by 2014 included an interactive map for participating businesses. By 2018, an estimated 104 million American consumers supported local retailers and restaurants, spending $17.8 billion on Small Business Saturday 2018 according to American Express and the National Federation of Independent Business (NFIB).
(American Express Small Business Saturday History 2018)
Ravioli House in Wildwood, New Jersey